My career hasn’t followed a traditional, straight line, but that’s exactly what has made it interesting. While digital strategy has been the consistent thread throughout of my work, I’ve always enjoyed stepping into roles that push me out of my comfort zone. This has led me to a bit of everything – from the regulatory side of creating government digital solutions to the high-pressure, fast-paced world of elite international sport.

I’ve often found myself balancing a mix of “behind-the-scenes” work with more public-facing roles. Whether I was working on digital solutions through my own agency, MCing athletics meets, or freelance writing from stadiums overseas, the common thread was always about communication. I’ve learned that whether you’re building a website or hosting an event, the goal is the same – making sure the person on the other end has a clear and positive experience.

This diverse background that has taught me how to be adaptable, and it’s a perspective I bring to every new project I take on.

Here’s a bit more about where I’ve been and what I’m currently doing.

• Regulatory Owner – Transport for NSW (Maritime)
  2022 to present

  

  The opportunity to lead Maritime’s transition from the legacy Government Licensing System to the new State Digital Asset Licence NSW was an opportunity too good to miss, so I left my part-time role to take on the multi-year project in a diverse role often wearing multiple hats as Product Manager, Business Analyst and Business Partner. Working with Digital NSW, Government Technology Platforms and Service NSW has been a dream as we work together to transition 1 million customer licences and 7 regulatory schemes to deliver improved digital customer experiences including digital identity verification.

• Operational Policy & Projects Officer – Transport for NSW (Maritime)

  2019

  
  I didn’t intentionally seek out a career in the maritime sector, but landing there felt right. As the son and nephew of boatbuilders and the great-grandson of a sailor, there’s plenty of family history on the waterways of Australia. It’s been incredibly rewarding to take the digital and procurement skills I honed in my digital career and Italy and apply them to a world that my family has always been a part of.

• Founded Staart Digital
  2017

  

  Following my return from Italy, Staart Digital was the realisation of a long-held goal to have my own business. Director, I delivered end-to-end digital solutions for national and international organisations. A highlight was leading Digital Communications for Athletics Australia at the 2018 Commonwealth Games, rapidly assembling a creative team to deliver high-pressure event coverage.

• A Side Gig on Three Wheels
  2017 to 2019

  

  Taking on a completely new venture was the perfect way to settle back into life in Australia. After years of cruising Sydney in my own sidecar, I launched a boutique tour business to share that magic. For 18 months, as Sydney Sidecar, I guided locals and tourists through the city’s best sights. I’m incredibly proud to have maintained a 100% five-star TripAdvisor record, thanks to my wonderful passengers.

• Leading Australia’s Olympic Hub in Italy
  2014 to 2017

  

  I spent three years managing Australia’s elite high-performance hub on the shores of Lago di Varese, Italy at the AIS European Training Centre. Overseeing daily operations and sports science and sports medicine support for Olympic teams including through the Rio 2016 campaign was a career pinnacle. Bridging the gap between Italian and Australian legislation was a regulatory challenge – and I loved every minute of it. Ensuring compliance across two distinct legal landscapes was as rewarding as it was demanding. This once-in-a-lifetime role combined complex logistics but enabled me and my partner to create lifelong friendships.